Trends at Gulfood 2023

The United Arab Emirates (UAE) dairy products market is projected to reach USD $2.47 billion, at a CAGR of 6.89%, by 2026¹. The dairy sector is one of the most significant revenue-generating food sectors in the UAE and there is a need for the development and introduction of better products².

The rise in health-conscious consumers across the country has led to a shift in eating preferences in favour of healthy and nutritious products^{3, 4, 5, 6}.

There is greater adoption of functional dairy products among consumers as they increasingly look for high nutritional value including high-protein content, probiotics, vitamins, and minerals (such as calcium)⁷.

In addition to this, global consumers have become more concerned about environmental issues as a result of COVID-19, with those concerned rising from 55% in April 2020 to 71% in April 2022⁸. 

In line with these growing trends, NZMP promoted its high performing ingredients for Beverages, Cultured, Consumer Powders and Dairy Foods applications as well as the New Zealand grass-fed difference through our new digital sustainability activation on stand.

NZMP Ingredients for Beverage Applications

Globally, consumer demand for healthier and more functional ingredients such as protein, is on the rise⁹. At Gulfood 2023, we showcased high-protein beverages to help customers capitalise on this trend.

Attendees who visited the stand could sample two innovative Beverages on stand which were accompanied by inspirational consumer concepts including:

• Protein Fix - A Customisable High-Protein Flavoured Milk Base with 30g of high-quality milk protein. This nutritious and delicious flavoured milk will fuel you up, keep you going and tastes great, too. This is made with NZMP WMP UHT Perform & NZMP MPC 4887 Low Lactose.
  

• Power Up - A High-Protein Coffee Milk: This ice-cold coffee milk is made from Arabica coffee beans paired with grass-fed New Zealand dairy. Fuel your day with this delicious and creamy coffee milk, high in good quality protein with a caffeine hit to boost and sustain your energy on the go. This is made with NZMP WMP UHT Perform & NZMP MPC 485.

NZMP Ingredients for Cultured Applications

Protein-rich yoghurt presents an excellent opportunity as both a healthy breakfast and a nutritious, convenient snack consumers love. On stand at Gulfood 2023, customers could learn more about our high-protein yoghurt concepts.

Those who visited the stand were able to sample two Cultured Products which were showcased with exciting consumer concepts including:

• Hunger Buster: A protein-fortified yoghurt drink that supports satiety and helps reduce energy intake, made with NZMP functional WPC 550.

• Boost: With its smooth and creamy texture, it delivers a moment of guilt-free indulgence. With 18g of quality dairy protein per 150g serve, it is a healthy option that provides an indulgent break in my busy day, made with NZMP functional WPC 550 & NZMP Milk Protein Concentrate 4861.

Explore our functional proteins for Cultured applications in this product summary and learn about NZMP’s Cultured expertise in this video.

NZMP Ingredients for Consumer Powders Applications

Global consumers are taking a more holistic and long-term approach to their health and wellbeing, seeking products that offer more benefits for their overall health like immunity or cognition¹⁰. The health and wellness powdered milk market is worth USD $8.7 billion globally¹¹. At the tradeshow this year, we showed customers how to create a Consumer Milk Powder proposition to meet the demands of health-conscious consumers.

People who visited the stand were able to sample four Consumer Powders ingredients including:

1.  NZMP NutriWhite Dairy Based Powder - A deliciously creamy powder enriched with vitamins and minerals. Designed specifically for markets where affordable access to nutrition is important.

2.  NZMP FFMP - Great tasting, functional and affordable dairy powder, with the natural benefits of dairy protein, calcium, vitamins and minerals plus enriched with added vitamins A and D.

3.  NZMP Gold Instant Whole Milk Powder (28% & 26% fat) - The gold standard in quality and consistency. With proven superior reconstitution performance, consistent appearance and a freshness guarantee.

4.  NZMP Fortified+ Instant Whole Milk Powder - All the natural goodness of New Zealand dairy, plus added fortification with Iron, Zinc, Vitamins A, C and D.

Visitors could also explore the many opportunities associated with NZMP’s Consumer Powders by reviewing inspirational product concepts which included - family milk, kid’s growth and development and a healthy ageing proposition made possible with NZMP NutriWhite.  

Learn about the many opportunities available to your business in this video.

NZMP Ingredients for Dairy Foods Applications

We have world-leading processed cheese expertise thanks to decades of research and development. At Gulfood 2023, attendees were able to explore how they can leverage our expertise to support their business.

Attendees who visited the stand were able to explore our:

    1.  Cheese Product Selector Tool designed to help you find the best NZMP ingredients to use for making Processed Cheese, specific to your region and factory requirements.

    2.  Full range of natural cheese products, celebrating our quality ingredients, expertise and innovation in the brochure for our NZMP Dairy Foods Ingredients Range.

    3. Expertise within the Cheese team, who can support you with cheese formulation and processing. We understand how to optimise your process and match our ingredients to your plant and product.

If you missed them at the tradeshow, you can connect with one of our Dairy Foods experts through your Account Manager, including Donna McBride and David Gaiger, from the NZMP stand at Gulfood 2023.

Fonterra Sustainability Solutions

Our New Zealand grass-fed difference can be your sustainability advantage.

At Gulfood this year, we showcased the New Zealand grass-fed difference through our new sustainability digital activation on stand. This demonstrated the benefits for our customers of partnering with us to accelerate their sustainability journey.

Those who visited the stand could:

• Learn about our New Zealand grass-fed difference and understand why our ingredients come from one of the most sustainable dairy sources in the world.
• Reduce their carbon impact when choosing to purchase New Zealand sourced NZMP ingredients.
  

Jenna Grieve, Marketing Manager for Fonterra’s Sustainability Solutions was excited to connect with customers at Gulfood 2023 and share her sustainability expertise.