NZMP at Vitafoods 2019

European consumers also show a particular willingness to try functional beverages due to the health benefits they deliver.

Through the course of 2018, 16% of juice launches in Europe made some kind of functional claim, and producers have further opportunities to tap into this market.

However, fortifying acidic beverages presents its challenges, often leading to flavour and texture issues. NZMP’s protein fruit and vegetable juice concepts have been designed to showcase NZMP’s functional SureProtein™ WPC 515, which enables the delivery of essential amino acids to support the maintenance of lean muscle mass and provide an energy boost between meals in an easy to consume format.

These will be available for tasting at stand K166 and the Vitafoods Tasting Zone, and displayed in the New Product Zone.

NZMP has developed a number of high fibre, indulgent concepts designed to showcase how our ingredients can be used in applications to support an active healthy lifestyle. Sample these at stand K166 at Vitafoods.

• Chocolate chip cookie with 16% fibre & 22% protein. This concept contains added probiotic SureStart^TM Galacto-oligosaccharide fibres to support gut health, and SureProtein^TM Flex WPC 515 and Fast MPC 4861 to support the maintenance and growth of lean muscle.
• Belgian dark chocolate with 23% protein. High in both fibre and SureProteinTM Flex WPC 515 with reduced sugar, this easy to consume snack is nutritionally beneficial, helping consumers meet their protein needs and support gut health.

Human milk is the ideal way to feed a baby, but when an infant is unable to be breastfed, cow’s milk ingredients can provide an alternative source of complex lipids through its MFGM.

The milk fat globule membrane – or MFGM – is found in all milk, but missing in vegetable oil-based infant formula. Our SureStart™ MFGM Lipid 70 can be used to achieve an infant formula composition closer to that of human milk than egg or soy can, with science-backed benefits for brain development, cognition, and immune protection.

Visit us at stand K166 to discuss the application opportunities for SureStart™ MFGM Lipid 70, or view in the New Ingredient Zone.

However, the key challenge of the medical nutrition industry is that patient malnutrition can be caused by low compliance rates, which is often the result of ONS products with an undesirable taste and texture.

Whey proteins are an excellent source of nutrition for the elderly and patients due to its fast absorption properties and favourable essential amino acid profile for stimulating muscle protein synthesis. Due to the challenges involved in processing whey protein, medical beverages typically don't contain whey protein levels above 6%. Essentially, patients and elderly are not consuming high levels of the best quality protein available to support their recovery and prevent the onset of disease.

Our high protein, high-calorie medical beverage concept showcases how NZMP's unique functional ingredients, SureProtein Fast MPC 4861 and Vital WPC 550, enable the development of great-tasting medical beverages, containing high levels of whey protein. Visit us at stand K166 to sample our concept and discuss how you can create a unique competitive advantage.