The importance of joint and bone health to overall health

Muscle makes up about 30-40% of the body, making it essential for everyday physical activity. With age, people tend to lose muscle mass. There are, however, ways to combat this loss, exercise being one – especially weight training. Maintaining a good diet is also essential, and protein is a key component of that. Protein supports muscle mass by providing amino acids which the body uses to make new proteins and new muscle.

Consuming quality protein, spread across the day with regular exercise, is a proven way to help consumers maintain muscle mass as they age by allowing them to keep active and mobile.

As well as providing structure and support to the body’s organs and tissue, bones serve as a storage system for minerals like calcium and phosphorus, which are essential for nerve function and muscle contraction. Almost 2/3rds of consumers recognise the link between joint and bone health to overall health¹.

Healthy teeth give us a good smile, allowing us to enjoy our food and speak clearly. Calcium & vitamin D found in dairy products are key nutrients for maintaining strong healthy teeth.

A more holistic approach to health and diet

Consumers are taking a long-term approach to health, focusing on both physical and mental wellbeing, becoming more conscious about their diet. Not getting enough calcium in your diet may put you at risk of developing osteoporosis.

Calcium is renowned for building and maintaining strong bones and teeth as well as supporting healthy bodily function. Calcium, fibre, vitamin D and C are some of the most sought after nutrients and are influential on purchasing behaviour. With consumers taking a long-term approach to health as well as becoming more conscious about their family’s diet, interest in ingredient listings has increased.

The natural goodness of dairy is well-known for being a good source of protein and calcium, and dairy products with additional fortification are increasing in popularity.  

For everyday nutrition, NZMP has a range of consumer powders and ingredients for beverages and cultured dairy products that support muscle, bone and teeth health. In particular, bone and teeth benefits run across our entire consumer powders portfolio. This makes it easy for consumers to incorporate wellbeing into their everyday life with a range of ingredients designed for both premium and affordable dairy products.

Unlock the health benefits your consumers seek