Blog

Meet the team in Japan

Working closely with customers and helping to bring our range of NZMP ingredients to the region

24 Jan 2022

4 min

#All Categories #Blog #Global

Our Japan team focuses on marketing of NZMP ingredients and business development activities to meet our customers’ needs by leveraging the wide array of resources and global network that Fonterra has.

We offer live global insights and accumulated business know-how in key markets, coupled of course with our high-quality NZMP dairy ingredients  made from New Zealand grass-fed milk, and the support of our technical experts to ensure our customers maximize the value of our products.

Another key role of our team is new ingredient development. We play an important role in managing the commercialization of market-pull innovation, that meets real needs by creating and sharing market insights with internal partners. Our location in market is key to making this possible. 

Japan Marketing & Business Development are here to support you with:

  • Proposal of appropriate raw materials best matching your requirements.
  • Providing information and tools that will complement your sales promotion activities.
  • Collaborative development of new ingredients and formulation

We are always keen to get in touch and discuss your needs as a customer.

Learn more about each of our expert team members: 

Shima Nikahara

GM- Marketing and Business Development

Shima Nakahara leads a dedicated team of four BDMs and one Market Analyst with a wealth of combined experience. She herself has over 15 years’ experience with Fonterra including a year with the Category Marketing team at the New Zealand Head office. She has an in-depth technical background, beginning her career as a technologist specializing in cream products before moving into Business Development, a role in which she brought her passion to grow our Beverages & Cultured category.

Her current focus is on enabling the team to forge and grow strong partnerships with customers. She believes this can be achieved by connecting consumer insights and the customers’ voice with Fonterra’s technical expertise, global market insights and high-quality product offerings.

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