Events
Insights from the Ice Cream & Cultured Innovation Conference
Find out more about the latest trends in high protein yogurt for the US
28 Apr 2025
2 min
The rise of high protein yogurt
Did you miss our experts Olivia Finer and Paula Guedes speaking at the Ice Cream & Cultured Innovation Conference on April 1-2 2025, in Fort Lauderdale, Florida? See below for a recap of the latest trends in high protein yogurt for the US, as discussed at the event -
The yogurt market is shifting significantly towards high protein options, driven by evolving consumer preferences and a renewed interest in the nutritional benefits of dairy. In 2024, 58% of spoonable yogurt launches featured 'high' or 'source of protein' claims, reflecting strong market demand1. Additionally, 35% of US consumers have consumed protein yogurt in the past year2.
The reinvigoration of dairy
Dairy products, including yogurt, are experiencing a resurgence due to multiple key factors:
- Taste: Dairy-based yogurts are generally perceived as tastier than plant-based alternatives.
- Nutritional benefits: Dairy is a natural source of essential nutrients such as vitamins A and D, and calcium.
- Concerns about over-processing: Consumers prefer natural and minimally processed foods, leading to a decline in the popularity of plant-based yogurts after their peak in 2022.
The future of protein yogurt
While high protein yogurt is a major trend, brands need to innovate to stay competitive. Simply offering high protein may not be enough. Brands should explore additional points of differentiation, such as targeting new consumer segments or introducing unique product features that go beyond protein content.
The high protein yogurt trend is reshaping the market, driven by consumer demand for nutritious and tasty options. As dairy continues to regain its relevance, brands have a unique opportunity to leverage this trend and innovate to meet evolving consumer preferences. The future of yogurt lies not only in meeting the current demand for protein but also, in anticipating and creating new trends that resonate with health-conscious consumers.
References
- 1. Global Insights
- 2. Innova
- 3. Mintel
