The immunity benefits of our milk powders

The idea that prevention is better than the cure has been gaining traction since well before the pandemic. Health and wellness will continue to influence consumers, as initial concerns about the pandemic are replaced with a commitment to long-term wellness¹.

The easiest way for consumers to build their immunity is to focus on nutrient dense, everyday food. Dairy milk contains key nutrients, that contribute significantly to a healthy diet and deliver multiple health benefits. With the natural goodness of milk, our dairy is trusted to provide essential nutrition.

The power is in our milk powders

NZMP has a range of everyday milk powders including those fortified with additional nutrients including iron, zinc and vitamins A, C and D, which all contribute to optimum immune system function. Our consumer milk powders include different options depending on what benefits you are looking for.

Immunity is one of the fastest growing claims in the global milk powder category². With the awareness between immunity and overall health and wellbeing increasing, consumers are adapting their diets to strengthen their immunity³.

Impressive immunity benefits

The NZMP consumer powders category is well positioned to address the consumer benefit of immunity with health and wellness claims across the range. Milk is a balanced source of nutrition and is an excellent vehicle for food fortification.

Iron and zinc are essential nutrients involved in hundreds of metabolic reactions in the body and are required for normal cognitive and immune system function. 

72% of consumers associate iron with boosting their immune system⁴.

Vitamin C is well known by consumers as a contributor to normal immune system function and is an antioxidant which soaks up free radicals. It also contributes to iron absorption from our food.

Vitamin A plays an important role in the regeneration of skin which is the body's first line of defence against external pathogens. Vitamin D supports the regulation of immune system cells.

For everyday nutrition, NZMP Fortified+ Instant WMP provides the natural goodness of New Zealand dairy with added, targeted nutrition and offers a high-quality milk powder with immunity benefits. For affordable nutrition, NZMP NutriWhite™  is enriched with nutrients that all contribute to the normal function of the immune system.

NZMP Fortified+ Instant Whole Milk Powder

The natural goodness of dairy with added nutrition for immunity and cognition

A unique, full-cream milk powder with added fortification to capitalise on the growing health and wellness market. Capture a new market segment who seek full dairy with added fortification to support immune health​.

• Fortified with iron and zinc, vitamins A, C and D which all contribute to the normal function of the immune system 
• Iron and zinc are required for normal immune system function
• Vitamin C has an antioxidant effect which protects cells​ from free radicals
• 24% protein - amino acids to build immune cells and other components of the immune system
• Good source of calcium
• Rich, creamy flavour
• 26% milk fat

Click here to explore NZMP's Consumer Milk Powders Benefit Platforms

NZMP NutriWhite™ Dairy Based Powder

Where affordability meets nutrition

An affordable and delicious consumer powder enriched with vitamins and minerals to support immune health. Designed specifically for consumers where cost-effective access to nutrition is important.

• Affordable, dairy based nutrition
• Fortified with iron, zinc, vitamin A, C and D which all contribute to the normal function of the immune system 
• Iron and zinc are required for normal immune system function
• Vitamin C has an antioxidant effect which protects cells from free radical​
• 11% protein –  amino acids to build immune cells and other components of the immune system
• Good source of calcium
• Smooth, creamy, milky taste
• 32% fat

Click here to explore NZMP's Consumer Milk Powders Benefit Platforms

The rise of the conscious consumer

As awareness of health and wellness grows, consumers are demanding more nutrition from their milk powders. They are taking a proactive approach to health due to an increased awareness of the link between immunity and overall health and wellbeing.

77% of Saudi consumers recognise the link between their immune system and overall health⁶.

Businesses within the powdered milk market are actively responding to this health trend.

Product concepts that inspire

NZMP have created a number of product concepts that demonstrate how you could create new products with a focus on immunity and health and wellness. These include:

Family Boost

This product is inspirational only.

An affordable, dairy based powder for family nutrition. This concept could be made with NZMP NutriWhite™ containing essential vitamins and minerals to support immunity.

Bright Lights

This product is inspirational only.

Designed for children, this concept is for an affordable, dairy based powder with the essential vitamins and minerals of NZMP NutriWhite™.

Unlock the immunity benefits your consumers seek