Providing the building blocks for kids' health

With a heightened importance being placed on children’s nutrition during the global pandemic, 76% of parents and caregivers have since continued to stay more aware of their children’s health, and this number is expected to rise.¹

Inadequate childhood nutrition can have a lifelong impact on health and development. Iron deficiency is a leading cause of anaemia, a health condition that is estimated to affect 42% of children under 5 years of age.² It is estimated that 17.3% of the population is at risk for zinc deficiency due to dietary inadequacy.³ Sub-optimal vitamin D status is common in many regions.⁴

Undernutrition is a significant cause of preventable disease among children, especially those living in developing African countries. Globally, 52% of consumers have been increasing their children’s vitamin and mineral intake to address iron deficiency.¹

Consumers are approaching their children's health in a more comprehensive and long-term manner. In order to maintain their physical, mental and emotional wellbeing, consumers are paying close attention to their child’s nutritional needs and lifestyle choices. Products with iron, calcium, vitamin D, and zinc claims are in high demand from parents and caregivers around the world who are concerned about the growth and development of their children.

Essential nutrition from dairy

Dairy is a great way to support childhood growth and development. The protein and calcium in milk is necessary for growth, development and strength, and contributes to normal development of muscles and bones.

Calcium is particularly important during childhood and adolescence when bone growth is at its peak. It is an essential mineral for the development and maintenance of strong teeth and bones.

The NZMP™ consumer powders range is fortified with essential vitamins and minerals including vitamins A, C and D, iron and zinc. These nutrients contribute to various bodily functions and support normal growth and development of children.

As children have high energy requirements due to their active lifestyles and growth, dairy milk can be a convenient and nutritious way to help meet those energy needs. NZMP™ ingredients provide energy in the form of carbohydrates, proteins, and fats. Dairy milk is also a hydrating beverage and can help fulfil a child's daily fluid needs. Staying adequately hydrated is important for maintaining overall health and supporting bodily functions.