Our Middle East & Africa Dairy Expertise
Dairy is an important part of Middle Eastern and African diets
8.5%
population growth has been seen in MEA over the past 5 years2
3%
of the global market size in the food segment comes from MEA3
23.8%
of MEA's food industry is Dairy & Soy food, which is the largest sector4
AT
8.6%
CAGR, MEA is the fastest-growing region for dairy in the world1
Understanding the latest trends in MEA
Recently, we see more conscious consumers with a focus on health and nutrition in their lifestyle choices. Consumers look for maximised nutrition at a low cost. We can support our customers to be proactive in understanding and leveraging this trend, with our knowledge and ingredients.
As well as offering a variety of dairy nutrition products, NZMP have some of the most knowledgeable experts in dairy not only in the Middle East and Africa but in New Zealand and other parts of the NZMP globe.
References
- [1] GlobalData, Opportunities in the Middle East and Africa Food Industry, 2023
- [2] GlobalData, Macroeconomic database, 2022
- [3] GlobalData, Market Size of Retail Food in Middle East & Africa, 2022
- [4] Passport, Dairy Products and Alternatives: Euromonitor from trade sources/national statistics, 2022
The value in health and wellness products is rising rapidly across the Middle East and Africa, this is also evident in reports from Euromonitor. We expect this trend will continue.
Having previously had the lowest dairy consumption in the world, Africa’s newfound appetite for dairy nutrition presents a particularly exciting new frontier. The Middle East and Africa is now the fastest-growing region for dairy products in the world at 8.6% CAGR in the next five years.1
Sustainability is a rising trend in the Middle East, Africa and across the globe. As we have been working on sustainability for over 20 years, our expertise ranges from packaging and manufacturing to on-farm practices. We can support our customers with data and insights for their claims.