Our China Dairy Expertise
If you are viewing from greater China, please visit our NZMP China website here.
Our global dairy expertise is strengthened with our long established team in China
1.4
billion people in China make this an exciting market1
17%
domestic demand for dairy is projected to grow in the next five years at 3.2% CAGR2
80%
are more aware of the importance of immunity after the pandemic3
47%
of senior* consumers want to improve health through protein replenishment4
* aged 50-65
Meet Teh-han Chow, President - Greater China
Teh-han says the rise in the wellness and active lifestyle ecosystem provides opportunities for NZMP’s customers to develop new products that meet this consumer demand.
“Consumers are looking for health and wellbeing products that are on-the-go, boost energy, are resealable and made with natural ingredients.2 NZMP has the expertise and extensive range to partner with food and beverage manufacturers in their product development to meet these needs.”
References
- [1] GlobalData, Population of China, Macroeconomic database, 2022
- [2] Passport, Euromonitor, Dairy Products and Alternatives: Euromonitor from trade sources/national statistics, 2023
- [3] Mintel’s Immunity and Gut Health Management – China, 2023
- [4] Mintel: senior consumers health management, China, 2023
With a market of almost 1.4 billion people, the future of dairy in China is really exciting. China is already the world’s largest dairy importer and domestic demand is rising fast and is projected to grow 40% in the next five years.
NZMP has been in China for many years and we have the team and the services to provide this market the focus it deserves.